Community Engagement

Community Engagement Process

In today’s complex cultural marketplace, an accurate and ongoing understanding of your audience, community, donors, and marketplace is essential. Successful programming, effective audience development, sustainable business practices, and relevant long-term planning require a keen understanding of participants, supporters, and the marketplace.

To ensure all voices are heard, AMS utilizes a 360-degree listening framework, where we engage a cross-section of your stakeholders to make certain we understand and can reflect the insights of your entire community.

Community Engagement Process

In today’s complex cultural marketplace, an accurate and ongoing understanding of your audience, community, donors, and marketplace is essential. Successful programming, effective audience development, sustainable business practices, and relevant long-term planning require a keen understanding of participants, supporters, and the marketplace.

To ensure all voices are heard, AMS utilizes a 360-degree listening framework, where we engage a cross-section of your stakeholders to make certain we understand and can reflect the insights of your entire community.

For arts organizations to stay competitive, effective, and connected, they must leverage data to acquire knowledge and move to an insight-based decision-making framework that can identify both opportunities and threats.”

Jon Faris

AMS Director

Our community-focused process builds the foundation of buy-in and support that is crucial to your project’s success.

AMS Community Engagement Services for Arts and Culture Organizations

To understand patron behavior, marketing effectiveness, real-time economic realities, and how to engage the community through the lens of equity, diversity, inclusion, and access, AMS can support your organization with:

Research strategy, design, and methodology
Customer file and stakeholder segmentation analysis
Location intelligence through mapping and visual displays
Market definition & demographics

Audience, prospect, and community surveys (using digital, intercept, and online methodologies)
Focus groups and in-depth interviews
Action plan recommendations
Collaborative community-wide research studies
Demand modeling

See Our Case Studies

Connect with one of AMS’s experienced consultants to ensure you have all the tools you need to positively shape the arts in your community. Set a 20-minute consulting session with one of our lead strategists to talk about your vision.

Schedule a call with AMS.

Connect with one of AMS’s experienced consultants to ensure you have all the tools you need to positively shape the arts in your community. Set a 20-minute consulting session with one of our lead strategists to talk about your vision.

Schedule a call with AMS.

Real-World Solutions

AMS Market Analysis of Proctors Theater Reveals Key Gaps in Perception and Supply Among Regional Venues.

AMS Conducts Assessment of Gaps in Vancouver’s Performing Arts Facility Inventory, Finds Sector Poised to Drive Significant Public Value.

AMS-Generated Cultural Plan Emphasizes Underrepresented Islanders as it Reimagines Granville Island’s Arts and Culture Sector.

Real-World Solutions

AMS Market Analysis of Proctors Theater Reveals Key Gaps in Perception and Supply Among Regional Venues.

AMS Conducts Assessment of Gaps in Vancouver’s Performing Arts Facility Inventory, Finds Sector Poised to Drive Significant Public Value.

AMS-Generated Cultural Plan Emphasizes Underrepresented Islanders as it Reimagines Granville Island’s Arts and Culture Sector.